CHERYL VANCE

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ART DIRECTION

Art Direction

DAILY PRINT DIRECTION…

As Creative Director I work closely with graphic designers to produce fashion forward prints that fit our various retailers. I guide them in the color direction, print, scale and new techniques that achieve market fresh looks each season.

BAG DESIGN DIRECTION…

Beyond print development, we lead the market in innovative product design hitting on key functionality features to fulfil the consumer demand.

 

PRINT DIRECTION

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TREND DRIVEN PRINTS

Examples below of unique prints created under my direction.

PRINTS

 

PACKAGING

Habit Made POS Display

Designed for easy implementation in retail and duty free stores